So the biggest news from the Apple camp as of late is
that the former CEO of YSL has been taken on by Mr. Tim Cook to work on
currently undisclosed projects. And just for the record the answer is yes –
that is the same Yves Saint Laurent that’s responsible for iconic fashion lines and the
same Paul Deneve that used to be in charge.
Of course, nobody bats an eyelid when Apple
hires any of the biggest names in the industry or takes on a team of a hundred
designers out of the blue, but this time there have been many a furrowed brow
as the masses try to explain what, as they say, gives?
Well, the short answer can be found right in
front of your eyes, on either of your wrists or Lord-only knows where else in a
few years or so – wearable technology.
Kicking-off with the most obvious suspect of all,
there have been plenty of analysts arguing that Mr. YSL will not be lending his
touch to Apple’s iWatch, but they’re frankly as wrong as it gets. Even with no
knowledge, experience or real interest in the industry you could come up with a
logical answer to this one.
Apple will launch its first iWatch sometime over the
coming months and at the same time as its completion will have the ex-CEO of an
iconic fashion house onboard. Even if he wasn’t taken on specifically for the iWatch project which indeed he probably
wasn’t, what the hell are the chances of it launching before he’s worked his
magic on it? And seriously – how much could Apple bump up the price by putting
his name and experience to it?
It’s a no-brain, but then comes the next question of
where he’ll fit in at Apple once the iWatch in on the market and doing its
bidding? Will he be locked away in a cupboard until the iWatch 2 comes along?
Of course not – he’ll be the brains behind a serious
of other wearable projects Apple no doubt already has in the pipeline.
Watches are just the starting point for the industry
and what’s to come really defies even the wildest of consumer imaginations.
Everyone knows that Google Glass is the next/first big thing in technology you
can wear on your face, so assuming that Glass takes off to become the success
story Google expects it to be, will Apple sit idly by and ignore the fledgling
market? No way – Mr. YSL will throw out a pair of Apple shades which unlike
Google Glass don’t make you look like a Star Trek extra.
And from thereon in you can really just use your
imagination to come up with any ideas and most might just make it to life. A
major UK cellular network recently launched a pair of super-expensive and quite
bizarrely pointless SmartGloves. If you’re curious how they work, think of the
universal hand gesture for making a phone call and that’s just what you do to
make and receive calls.
Wow. How on Earth have we lived without them?
But seriously, say these were super-designer gloves of
YSL quality lines with Apple’s tech goodies, who’s to say they couldn’t work?
I for one can’t wait to see what comes our way in the
next couple of years and laugh myself silly at the folks trying to look cool in
them!
No offense!
By Lisa Morton
Lisa Morton is a freelance writer who specialises in
cutting-edge tech news and blogging. She writes for several publications across
the UK and in the US and currently guest blogging in behalf of ConsumerCheckPoint.Co.Uk. Check here for more technology news and updates written by
her. You may add her in Google+.
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